2020 Office Depot Catalogue Style...
The clean, clear styling for the 2020 Catalogues allows the information to take centre stage and creates a suite of publications that are instantly recognisable as Office Depot collateral. The design also needed to accommodate being translated into 3 other European languages.
As a Designer...
I have a keen eye for detail and a love of white space.
I've been working in busy studio environments in the Midlands for over 12 years working with brands including:
Office Depot
Viking
Snap-on Tools
McLaren F1
Repsol Honda Racing
Derbyshire Archaeological Society
WEA (Workers' Educational Association)
BFBi (Brewing, Food & Beverage Industry Suppliers' Association)
Tuxford Sixth Form College
Towcester Town FC
Viloft
I have worked on both B2B and B2C customer-facing material and internal employee-facing projects for departments including Marketing, New Business, Learning and Development, HR and Compliance.
I have excellent Adobe CC skills particularly using InDesign, Illustrator and Photoshop, and am proficient in PowerPoint.
Additionally, I have studio photography and prepress experience.
I have a keen interest in illustration, animation, infographics, exhibition design, print making, sculpture and photography.
As a Project Manager...
In 2019 I designed and project managed the Office Depot 2019 Sales Conference branding and collateral production. This allowed me to have influence over what collateral was required and how it would flow throughout the venue and the event. I then worked from concept through artwork creation to installation, liaising with the stakeholders and external printers throughout the project.
On a daily basis I manage the workload of a department of 3 people, making sure all projects are completed to tight deadlines.
Testimonials...
Manager...
I have had the absolute pleasure of working alongside Alicia for 5 years, she has delivered every single request I have ever asked of her, she is agile, flexible, completes projects on time, to brief and with a positive attitude and great enthusiasm.
I have had countless complimentary comments from stakeholders regarding Alicia's talent as a designer and her ability to engage with them, manage their projects with extremely high accuracy levels, and deliver a fantastic result.
She is very approachable and easy to work with, a talented designer who is comfortable working on multiple different projects at any one time and sees the bigger picture.
Paul Smith
Senior Operations Manager - EU Media Production Centre
Office Depot
Key Stakeholder...
Alicia is so creative and has helped me to build professional presentations and produce bids that are well laid out, easy for the reader and ultimately ensure that narrative scores of 100% are achieved. Alicia is proactive in suggesting enhancements to customer facing collateral and extremely flexible when it comes to meeting tight deadlines. Alicia takes my basic briefs and turns them into bid winning documents.
Julie Bedford
Strategic Business Development Director
Office Depot
Stakeholder...
Alicia turns half baked ideas and death by Powerpoint into documents people engage with.
Jackie Buckwell
Corporate Compliance Manager
Office Depot
Key Stakeholder...
I really enjoy working with Alicia and know that she would be a real asset to any business. As a graphic designer she is creative and talented with a strong attention to detail and serious work ethic. I know that I can give Alicia a brief and leave it with her to do a great job and execute that brief on time with flair.
In 2019, Alicia was responsible for designing every piece of artwork, marketing and collateral for our UK Sales Conferences (this conference is a major deal, hosting all of our sales colleagues, almost 50 vendors and other senior business colleagues and their guests).
Alicia has a positive ‘can do’ attitude and is a good team player... she is very approachable and very easy to work with.
Jon Solomon
Director of Contract Marketing - EU
Office Depot
Stakeholder...
I started working with Alicia, when as an L&D team, we were in need of a more professional look to advertise our learning programmes and courses to the whole of the European business. Alicia took our standard PowerPoint slides, workbooks and handouts that were already at a good standard and transformed them into what I can only describe as outstanding high-quality designs.
What's also remarkable is Alicia's ability to take our work, and use her clever and ingenius creative ideas to bring our learning materials to life with strong graphics, artwork and imagery.
On a personal level Alicia is very warm, welcoming and always receptive to any work that comes her way, she sets realistic timescales and expectations, and without doubt always exceeds them.
Going forward Alicia has set the standard on how I look at training material design for any future L&D work.
Bryan Samuels
L&D Business Partner
Office Depot