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Life4aLife Campaign...
This is an integrated campaign designed to increase awareness of various deadly driving related issues. The message focuses on the guilt which is, in effect, a mental life sentence that could come with injuring or killing passengers or other road users.
The collateral produced was designed to place the campaign in the line of sight at key locations, placing the drink driving message in pubs on beer mats, as well as on 6 sheets and online banner ads.
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